Northform Plans is a premium house plan brand created by the team at Strom Architecture, offering a curated collection of architect-designed homes that balance beauty, functionality, and Midwestern warmth. They approached me to create a brand identity that would set them apart from generic online plan providers, communicating their design expertise, grounded sensibility, and focus on quality over quantity.

The identity blends clean architectural precision with natural, earthy tones and refined typography, reflecting the timelessness and livability at the heart of each design. The result is a brand that feels both elevated and approachable — giving homeowners, builders, and developers confidence in plans that are thoughtfully created, builder-ready, and designed to truly live well.